breaking borders

building bridges

what we do

breaking borders
building bridges

what we do
one stop shop

who we are

We are the one stop shop partner for European brand owners to be successful in China by offering various routes to this market. Through our ambitious team of European and Chinese members we source only the best branded products made in Europe. Combining our expertise and real-time data from both regions we know how to break borders and build bridges together. NSR stands for the New Silk Road; join us by exploring this dynamic road together!

data driven

what we do

We offer a wide range of services from complete control over the entire supply chain to a simple market research for a specific brand. With over 15 years’ experience in building brands in China, our focus is on three product categories Cosmetics, Luxury goods, Baby & Health care. With our market intelligence we have full knowledge of the Chinese consumers’ needs in these categories.

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areas of expertise

The core task of our specialized sourcing team is to match our customer demands with the right assortment of high quality European branded products. Our accurate knowledge of what the Chinese consumer wants today and tomorrow is a result of our careful and thorough market intelligence through our many channels and sources. To win in a competitive field we always strive to be ahead of trends in this market.


High end premium brands in skincare, make-up and fragrances.

gifts & accessories

On trend luxurious products from European designer brands.

baby & health

Authentic high quality early life nutrition and health care products.

this is who we are

our team

Our people make the difference. Our team of carefully selected professionals break existing cultural borders. With three offices in Europe and four in China we not only speak the local languages but also empathise with the cultural nuances needed to create sustainable partnerships. By understanding what European brand owners need we build the bridge to China together. Our multicultural management team is strong in all disciplines and has relevant experience in each of our product categories.

our team
let's meet

get in touch

Are you a supplier or a brand owner based in Europe and looking for new business opportunities in China? Our team of experts are excited to meet you and learn more about your business needs and brand requirements. Please get in touch so that we can discuss how we can bring your brand(s) to China. Looking forward to meet you.

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careers at NSR

At NSR we stand for authenic, high quality and excellent customer service. We are always seeking for new talent to join our ambitious team. Together we can make the difference. Are you interested in working in a dynamic international environment? Please check our vacancies or contact us at

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curious about us?

our people & workplace