Our Story

who we are

We are proud of our multicultural heritage and team members; our head office is located in Rotterdam, the Netherlands but we have seven international offices worldwide; with four offices in China. By embracing and understanding the differences between European and Chinese cultures we are able to offer unique insights and offer targeted marketing approaches supported by our market intelligence of both regions.

Our Story

who we are

We are proud of our multicultural heritage and team members; our head office is located in Rotterdam, the Netherlands but we have seven international offices worldwide; with four offices in China. By embracing and understanding the differences between European and Chinese cultures we are able to offer unique insights and offer targeted marketing approaches supported by our market intelligence of both regions.

NSR Europe

breaking borders building bridges

At NSR we believe that long term partnerships create sustainable business with win-win situations for all parties involved. Growth comes from synergy. We are passionate about building brands and sucessfully growing your business in China together.

facts

In 2018 about 610.1 million people in China had purchased goods online

In 2018 Chinese consumers at home and abroad spend 115 billion US dollar on luxury items

40% of the world’s spending on luxury goods will be conducted by Chinese consumers in 2025

Source: Statista / McKinsey China Luxury report apr 2019.

our vision

tailor-made business plan

Together with our dedicated teams in both Europe and China we evaluate your needs, define the business challenges and identify the opportunitities and then build a tailor made business plan especially for you. This can vary from a full service cooperation to a local market research or local customer support services based in China. We offer full flexibililty and multiple models for cooperation so that we can match exactly what fits your needs.